If you have a blog and want more people to read your entries, or if you run an online business and want more customers, you need to think carefully about how to target them. This must be done in a way that makes peoplethink, “I’m going to click here to read this blog” or “I’m going to visit this site because I want to check out this product”. Facebook Ads seems like a tempting option.
SEO is a great starting point for any webpage because it appears to those who are specifically looking for what you offer. These warm leads who go online searching for your keywords already have an interest in your content before they land on your page. Thereis one big downside, however: it doesn’t attempt to catch new customers who are not familiar with your product. Facebook Ads, much like magazine or TV commercials, can introduce new customers or readers to your page. You can reach millions of Facebook users you would not reach otherwise and you can control exactly what the Facebook Ad says, meaning you can tailor make them so they scream “click here”.
The downside is that when people click on a Facebook Ad, it is often an impulse rather than a deep interest in what’s being offered. It may cast a wide net and create brand awareness but how many of the people who click will buy the product you offer? Ask yourself this question: when you go online, how many advertisements do you click?
Facebook Ads can also be more expensive than SEO, costing most businesses anywhere from $25 to several hundred dollars a day so you need to think about whether reaching more people is the same as engaging more people. At the end of the day, it is only worthwhile if those clicks turn to sales.
If you are a small business that needs to control costs, it is best to stick to SEO until you can afford to try and expand your existing client base with Facebook Ads.