Top tips for choosing a professional web design company

If you are planning to expand your business online and looking out for the best corporate web design company, read further. This article deals with the top tips for choosing a professional web design company.

Experience:You ought to dependably pick an expert web design company that has been into the business for quite some time, always look out for an experienced and reputed company. Before selecting a corporate web design company, do take some time out to assess its past work to get a fair idea about the company's skill and the experience. Read here

Analyse their website: Assessing the site of a given corporate web design company will give you a fair deal of idea company and the kind of work they deliver. If you like the company's website and feel that it has the desired feature that you want in your corporate web design, you should go for it. You can also assess the work portfolio of these companies in order to get a clearer picture of their work profile. Click here to know more

Prices versus value: Though prices should not be the only criteria while selecting the best corporate web design company, you wouldn't want to spend more than your budget. Look out for the business web design company that charges a fairly reasonable price. More importantly, you should assess if the work by the company is worth the price it charges. If you feel it does, go for it even if you have to spend little more. 

Timeline: Before finalizing a web design company, you must always assess if the company is capable of delivering your project on time. Check if they have the expertise and the skilled workforce to give you your project on time. The testimonials on the websites of the corporate web design companies will give you a fair deal of idea about their approach towards work. Click here

Ask for recommendations: Instead of making a fresh research and selecting a whole new web design company, it is always better to ask your business partners and friends about the right web design company. The ones who have availed the services of the web designers will give you a genuine feedback about their work. Visit site

SEO Website Design

For constructing a website, the advice of some SEO Website Design experts who can design a search engine friendly website should always be taken. This is because the expert will see to it that while optimizing your website the content that will be used is crisp, brief, lucidly written, to the point and attractive. This is because a well-written content brings out the features of the website. Visitors also tend to visit those websites which have good and attractive content. Read here

The following significant tip should also be considered for a good website design, which would be to develop the internet site without having any splash pages. Splash pages are the pages of a web site which a visitor visits in the beginning when he or she opens a site. These splash pages are made up of beautiful pictures and phrases like "Click here to go in" or "Welcome" and as a matter of fact are pointless, since they are ordinary, remain unheeded, or the visitors depart to another web site. For planning a site, attempts should be made to generate a useful site without employing any splash pages. Know more

For designing a search engine friendly website, care should be taken not to use too much banner advertisements because such publications tend to disturb the visitors. You should thus use more worthy content and put your affiliate links on it. Your visitors will get the feeling that they are not being forced to buy. Instead, they have the option to choose and purchase something they want.

An SEO Website Design expert will plan an SEO friendly site by providing a clear and straightforward navigation menu which will enable your visitors, to pilot smoothly around. You should avoid using elaborated Flash based menus or drop-down menus that are multi-tiered because many of the web users might not know the technique to use them.

Try to gather the information or indication where your visitors are more inclined to go. By using this method, you can quickly know that your visitors are getting all the required information and are not getting confused.

Always avoid putting some audio into your website if you want your site to be SEO friendly. It has been seen that many visitors tend to get annoyed by the unnecessary disturbances and go to some other site. But if in case, you have to put in some audio, then make certain to put the volume or mute control facility. Learn more

Care should be taken to use Meta tags on all the pages of the websites. The Meta tags will allow the search engines to know what, where and how to find the information they want, and also make the work of the robots easier. The robots of the search engines index your site usefully and more frequently. Visit site

Getting The Most From A SEO Consultant Service

Search engine optimization or SEO is a process whereby a website is optimized to achieve a higher rank in search engine results. Getting the most from an SEO consultant means ensuring that they get you the best possible result in a search engine such as Google. With a high search engine ranking, you'll be better able to direct highly targeted traffic to your site, boosting the profits and sales for your business. Selecting a quality SEO consultant means that you'll have someone working hard for you to ensure that you site consistently stays high in the ranks of Google and other search engine providers.

An SEO consultant will undertake a series of process to optimize your website to make sure that it gets indexed correctly by search engines, and they will take steps to establish your site further within the wider internet to further clarify what your site is, and it's 'authority' within the niche it inhabits. Through these processes, the consultant is making it possible for the site to be correctly indexed by search engine bots so that when someone is looking for a site such as yours, they type in the appropriate keywords, and your site will appear high in the list of results.

Why is SEO important?

SEO is an important process because if you have a sight that is lost in the ether, and no one can find you when they are looking for relevant words and phrases for your site, you could miss out on a lot of potential business. SEO is about ensuring that if you have a business selling 'high-performance cat food' then prospective customers who do a Google search for this phrase will find you right near the top of the results. It means that prospective customers who are actively seeking out the products or services you sell can find you - and ultimately they can buy from you.

Getting the most from an SEO consultant

To get the most from the SEO specialist, do a little due diligence on their background. Have they consistently helped clients achieve high search engine rankings over time? You need to find someone who has a comprehensive understanding of SEO and who has demonstrated results with some customers, helping them to rank highly for the most relevant keywords. An SEO consultant who knows how to achieve success for their client consistently can have a dramatic impact on the bottom line of that customer and the level of success that the individual or business achieves.

Affordable Web Design Promotion Services

In these times of taut competition, every web design service provider looks for a chance of cost cutting and increasing the profits. If you want to promote your web design services, penetrate the market and create a niche for yourself, then you have to look for affordable ways to promote your services. Some of the most affordable ways to your web design promotion services are as follows.

Facebook is one of the most famous social networking sites. It is free and quite easy to operate. The business page needs to be set up and not the personal profile. It needs to be billed as a business. Noncompliance with the rules and regulations stipulated by Facebook and too much of business promotion can lead to pulling down of your business page. The business page should include your logo, photo about the office, contact information, and selected work. Your Facebook page can be connected to the blog with the help of Networked Blogs. This allows the blog to automatically appear on the new feeds of your followers as well as your page.

This is another way of affordable web design promotion services. It is free. It hardly takes any time to manage it. After setting up of the account, you can conduct a search of your friends, business acquaintances, favorite studios, favorite designer and the companies from where you can get work. Twittering helps your potential clients to know about your existence and contact you for any future work. Take care that the tweets are short and to the point. No one likes to read lengthy notes on the Twitter.

This is one of the best tools to monitor your business. Yelp facilitates you with awareness of what the visitors think about your website and their opinion. The contact information provided by you should be correct. The link between Yelp and your website should work perfectly. The reviews that are posted on your website and services should be read and promptly attended. Special attention needs to be given to the negative reviews. The positive review should be posted on the Twitter.

Gowalla and Foursquare 
These are social networking games that are based on the location of the participants. The players can login with their phones at homes, business and even the public places. When the user logs in or checks in at enough places, he/she can be credited with points or badges and even other items. Your services can be promoted through offering incentives to the players or the participants. People who log in or check in Foursquare are offered free salsa and chips by Chili.

Your web design services can also be promoted through printed postcards.

On the web, Social Media is the best place to do affordable internet marketing and provides many limited services are available in free of cost. One can do promotion itself in mentioned social media web places with the limited knowledge and use given the guideline. These websites are useful for other business as well.

Facebook Ads Guide Review – Secrets To Advertising On Facebook

Are you interested to learn the secrets to advertising on Facebook using the Facebook Ads Guide? This social marketing website is becoming one of the most popular sites for affiliates to promote products and make money, easily rivaling that of Google. For more information throughout the article or visit 
In fact, the traffic Facebook receives daily has recently exceeded that of Google, thus it is a no brainer that marketers should learn how to exploit this new traffic source that has got very little competition now. 
Why I Decided to Try Out Facebook Ads Guide 
Considering the arcane policies imposed by Google on their marketers, I decided to find a strategy to market on FB and was glad to have found this system by Jonathan Volk. He is one expert affiliate marketer who has generated huge paydays in the past 10 months using this FB marketing strategy, sometimes hitting as high as $3,500 in profits a day. I would certainly recommend anyone out there looking to make an income online to try Facebook advertising because it really works. 
Overall Review of the Facebook Ads Guide 
Overall, I have found this strategy guide to be quite short and straight to the point. It is very easy to see exactly what you have to do since all the steps are listed very clearly. Within the same day after I downloaded the guide, I was able to set up my first couple of Facebook campaigns and could see that they were generating traffic really quickly. 
Most of the strategies inside the guide are discovered after trial and error testing, therefore I am glad I do not need to spend money testing these methods since they have already proven that they can work. Beginner marketers would definitely require slightly more time to understand, especially if they have never done any marketing online before. But it can certainly be done as Jonathan has simplified many terms to allow beginners to understand the guide better. 

Social Media Marketing Needs And Solutions

Social media marketing is one most favorite tool in the online world which is used globally to keep the users close to your products and services you are specialized in. with the availability and immense popularity of social media platforms like Facebook, Twitter and YouTube, buyers, who spend lots of time wandering around such platforms, can be reached with a much convenience.

A parcel of internet marketing, social media marketing is used in variety of ways to familiarize the customers with plenty of products available online. Videos and games are used as tools to promote the services and products on the web grounds. Business owners can draw great help in this field from the source what is called social media agency. If approached the right place, a good social media agency can help your business flourish in the online market. These agencies work with perfect marketing strategies to fulfill your marketing goals and this is the reason why more and more online business owners are approaching these entities.

What solutions you can get from these agencies?

First of all they provide you a platform to reach your potential customers in the environment they feel comfortable the most. You interact with them socially representing your offerings and hence, impart them with the feeling you really care for them.In different ways, it can be said that social media agency helps develops trust in your potential customers for your brand and this is what called the most effective marketing approach, first rule of social media marketing. Click here to find a great social media agency.

You get the regular sources of feedback through social media platforms used for marketing and promoting your brand. You enjoy direct interaction with your online visitors and present to them the most effective solutions of their individual requirements. Necessary guidance and support are provided by your social media agency. And what you get in turn is the highly qualified lead!

An in-depth analysis can bring out results that social media marketing companies, in one or other ways, make your online reputation by taking care of public relations. Businesses are always sensitive towards what majority of people say about them. Even if the business receives cold reviews from a handful of customers, there is a chance of loosing buyer's interest. A social media agency can assist you reaching you customers and know their reviews and do the necessary amendments in a venture to create a happy and satisfied client base in the global market which is very necessary to climb the ladder of ultimate success.

Tips To Get Started on Web Design

Web design can simply be defined as the process of creating electronic files which provide end-users with content. In the creation, text styles, colors, images, graphics, structure, and other interactive features are chosen creatively to enhance the understanding of the end-user who happens to be visiting the site. Coming up with a web design may not be as simple as it seems. Click here and know what it entails.

The design of your web is usually determined by what the web is intended to deliver to the visitors. To understand this well, take an example of a website intended to offer an online chatting platform. This site needs to have a clear appearance which is different from another site providing educational content. The site will be containing some features such as the profile summary of a user, and a conversing field. This shows that the design of your website will always be based on the intended use of it. Defining your site objective should therefore be your first priority before the actual design. After defining the site objective, how do you come up with a well-designed web? Read more on web design below.

There are various ways of coming up with a web design. You can decide to outsource a design, or just come up with it by yourself. Let us look at each way individually.

1. Outsourcing a web design This is where you seek help from an individual or organization. You will need to prepare some payment for a creatively brought up design. You can either choose to meet the designers individually, or communicate with them online. A full online communication with the designers mostly happens when you come to know about them online. This is a risky way as you could easily end up falling into the hands of conmen. Not all designers you meet online are conmen but meeting them in person adds up the assurance of reliability.

2. Designing your web all by yourself This is a safer method which sometimes become tiresome and time consuming. You may not need to have the required skills. If you don’t possess the skills, you can just gain them online where you will be learning as you progress with the design. This is quite a simple method where you can work at your own pace.

Web design is the most critical part of coming up with a fully functioning website. Your concentration and creativity is highly needed here. For a complete start up with your design, here is where you should be.

Search Engine Optimization Goals Can Be Met With A Good Strategy


Click here in order to find the best possible options when it comes to SEO. You can go to this website in order to find the best SEO professionals, we are talking about people that truly stay up on the industry in 2016. You still have to depend upon backlinks for solid business to business sales in 2016. If you can find the right kind of way to develop backlinks on a website, then you can click here and probably avoid the hassle. You need to know that the different SEO professionals can deal with the basic core of a website, and just things like the Contact Us page. You want to make sure that the entire page is geared to your industry in an extremely smart fashion.


Anchor text still makes a difference when you are talking about SEO. You want to make sure that things like a closing argument and signature text are exactly what many attorneys will be paying to. An attorney that wants to make sure their website is completely optimized, is going to want people to think that their page is really snazzy. The best attorneys are going to be able to go here and find that the best SEO people can make your page look snazzier.


You need to be able to find a number of working options where you can send content that will help people find what is needed. The best people out there that can move in the business world are going to be able to dominate the e-commerce realm. E-commerce is something that can help you be able to stand out as a coffee shop. You want to make sure that people can find your business on Google Maps. This can have an impact on the world of Search Engine Optimization. Search Engine Optimization can be tied to your main goal when you go to this website.

Using Google AdWords To Create Exposure For A Website

Google Adwords is a very popular internet marketing and advertising solution that was developed by Google to provide companies with different tools to help them increase traffic that visits their websites which turn creates exposure for their products and services. When people go online looking for any information, they just naturally go to Google, so it makes sense to advertise using the worlds most popular website where you'll be able to reach the largest number of people.

How it Works

This is done by bidding on specific keywords that describe or are closely related to the product or service that the company or individual is selling.The winning keywords get a higher rank on the google search result page making their website among the first to be viewed by visitor who could be potential customers. But bidding for the keyword is just part of the strategy, the main and most important thing is choosing the right and the best keyword that will attract more visitors to the site.This means that the business owner has to read more about Adwords and do an extensive analysis of the keyword that consumers regularly type into search engines .

How To Get Set Up On Google AdWords 

The Google AdWords system is very easy to set up and use due to its very user friendly interface.You just have go online to create an account with Google Adwords which takes less than five minutes and then create an ad using the keywords you chose.After this you'll submit your bid together with the maximum amount your willing to pay for the Goodle AdWords.

If your bid wins you'll have the chance to choose whether you'll want you want your ad to be visible on other relevant sites other than on the Google search results page.You can also pay more to have your ads posted higher on webpages.

How Much It Costs

The amount of money that you pay for you AdWords depends on the choice of keywords that you make and how competitive they are.The more the keyword is used, the more expensive it will be.The cost of using Google Adwords is, in one word, manageable.

The real beauty of using Google AdWords is that it brings in targeted traffic within a budget that you, the site owner, sets plus you can easily pause or completely stop your Google adWords campaign by just clicking on a button in your account.

Keeping Up With Web Design Trends

Web design is dynamic, it changes every day with new practices emerging. All this depends on individual brilliance and skill, however, despite each individual being different, there are common patterns in certain aspects which create a trend. 

Parallax scrolling is one trend that has caught up in the designing of many websites, it simply works by making better images which appear in 2D making a webpage more appealing. To learn more about this trend, visit our friends at Web Unlimited.

Use of a video background is another common practice, many websites today have video backgrounds as opposed to static images which now appear outdated. Almost any decent web designer today will use a video background. More about this trend can be found on this site.

There is the use of large letters in many webpages today. This is meant to attract attention and make it easier to understand the information provided.

Websites today are not the complex information filled pages they were known to be in previous years. In order to have more visitors and make it easy to navigate, web designers have made them simple. It's now easier to understand what is on a particular webpage by a single glance. You can learn more about this trend by visiting

Another popular trend is hiding of the navigation menu. Instead of having to view everything on the first visit to a website, content is hidden and you just have to click to see the rest of the information when and if you want to. This of course makes visiting a website a much pleasant experience.

The above five trends represent some of the practices which you are likely to observe if you visit any website today. It is highly likely that new trends will emerge as time passes by, in the meantime, these practices rule the web design sector.

What Is Responsive Web Design?

Today’s version of website design has come a long way since…well…5 years ago. Things in the technical industries change overnight. But, the constant in web design remains the same. Keep it simple and keep it focused to the user’s behavior and environment. As the user switches rapidly to website to website and from laptop to iPad, the websites gain an intellect to accommodate those rapid changes as well as a prediction and automatic design and layout response for the upcoming page changes. This is done, predictably, by following the user’s preferences. Sci-fi, right? No…it is reality.

This is called the Responsive Web Design. A bit of an abstract idea, but giving the web search for each user a bit more of a personal and comforting touch. Instead of media users getting frustrated trying to read or follow a website picked up on their phone that they were using on their laptop, the devices synchronize to each other and allow adaptations so that your site will fit any screen that you are working in. Pete LePage has more to say on responsive web designs. Click here to learn more about responsive web design.

More than just media queries and scripts, it is as much about adjusting screen sizes and images to fit the user’s needs. Be sure to go to Responsive Web Design - “What it is and how to use it’ by Kayla Knight for further understanding.

Responsive Web Designs make your web pages look more like the devices that you use, your laptops, your phones, your iPad. The image will hide, shrink, enlarge, whatever the need in order to give the clearest resolution and best image. For instructions on how to make your own HTML responsive web design, check out Web Unlimited for more ideas!

You will see, it isn’t that hard to do!

Use Professional Website Designer to Get Result-Oriented Solutions

Choosing a professional website design company is vital for your business. It can mean the difference between harnessing the power of the internet, or missing an opportunity to gain a huge increase in customers. And if the business is your livelihood, it is absolutely essential that your website does perform in all regards, and in such cases, a professional website designer will certainly add value to your site! Even though you may be a successful business owner and manager, you may not be blessed with a talent for creativity and artistic abilities. Go online here and see how the professional know how to design web pages that are pleasing to the eye and interesting to the human reader. Rubber stamp type web ages can be boring to readers.

No matter what kind of business you may have, you can benefit from a professionally designed website. While it might seem easier to try to go it alone in designing your website, there can be many benefits associated with working with a professional website design company. Visit this website to see the big advantage that professional website design will provide you, not forgetting the entire navigation is quite simple and straightforward. This is something that you would want for your clients to help ensure that they are getting what they want and don't have to struggle to navigate through the website. In the long run, this is quite an advantageous thing to have. 

The marketing specialist or strategist will explore how the site is to be used in conjunction with other elements of your marketing to ensure best results can be achieved. He will also explore the most effective ways of getting your target audience to your website. Ideally, the marketing specialist will also work with you once the site has been built and delivered, to ensure that you continue to maximize the results you obtain from your online activities.

Any online business owner does not want just traffic but traffic that converts. In general, majority of internet users leave a site after taking just one glimpse. As such, it is important that you strive to distinguish yourself from the myriad of websites present online, especially those offering services or products similar to yours. Experts understand exactly what is needed to help design a website that will send the right message to your visitors and customers. Whether your business has an outdated website that needs to be updated or you need an entirely new site designed from scratch, it is important to choose a professional website design company that can provide you with a reliable website solution. Click here and let an expert help you create a website that will take your business to the top.

Hence, all things taken in to consideration, it is safe to say that a professional website design is the way to go if you are planning on getting a website done. Make sure that you get your money's worth and are able to actually get a site that would attract a decent number of customers on it. In a number of ways, such kinds of professional designs can help ensure that more people get aware about your company and stay on in the website and browse through it without any issues. And if you want to get the best results, then just click here to get the expert’s help

Tips on Choosing Your Web Design Company

The layout of your webpage is the first thing that your visitor or targeted audience observes. With that first look, they decide that whether you are going to be trustworthy or not. Whether this company will be able to offer that everything that they are looking for. When the visitor clicks here on your website, they want to see your immediate message given on the website defining the purpose of your business. Same as that, your webpage must have the theme, which matches with your business object. For instance, having a pink colored website for the leather or iron business will not match your objective much. Thus, it is very essential that your website has all the right colors. 

An ideal website design company will always provide you professional services, in which they will look into your company objective at the foremost. Then, they will hear from the client that what is in their minds regarding the website design. This way, they can design the website from the client perspective while adding the attractive features from their side so that the final outcome will be positive and as per the client’s expectation. 

The website design with ecommerce is another important thing for every venture, these days. It shows that how much a business owner is considering his customer important and offering him an option to make purchases online. Same as that, the designer must develop the website that will be powered with easy online purchasing options and payment facilities. So that, when the customer visits this site, he will automatically leave by making purchases and come back for more. 

Some business owner wants a small website and some wants a big one and that is the responsibility of the website design company to provide them with the right work according to the size of their company. 

The website design company must also be present for the customer support every time the client needs him.  

Is Professional Web Design Necessary For A Successful Website?

For years now, webmasters have taken advantage of site builders and pre-built themes for websites. Such solutions worked well in the early days of the Internet and even somewhat recently. Professional Web design was recommended years ago, but now it has become a necessity. Even individuals with basic HTML and CSS knowledge cannot compete with the professionals today. To help a website prosper, professional design services are an absolute necessity. Click here to learn more about website design elements.

In simple terms, professional Web developers and designers are gurus at their trade. They're capable of building websites from scratch and customizing them to fit a client's needs. Webmasters can pay a professional designer to tackle this entire process for a reasonable fee and with incredible results. Visit this site to learn more about choosing a Web design expert. Of course, some people still want to stick to cheaper alternatives like pre-built websites and customizable templates, but those options are no longer viable.

Hundreds of thousands of websites still utilize customized templates, and most of them aren't successful. Professional Web design comes with countless benefits and gives each website an advantage against the competition. Currently, Internet users expect well-designed, fluid websites that work well on both mobile devices and computers alike. A professionally designed site meets all of these criteria, and every element of the website can be customized from the layout to the infrastructure that users don't deal with.

For the best results, website owners need to rely upon professional Web design today. Owners should consider these expenses an investment into the long-term success of their websites. Professional design and development yields a website that looks and functions like the best and most well-known websites out there. Read more about the benefits of professional Web design here. In the end, a website designed by the professionals is more likely to succeed in a crowded Internet right now.

2015 and Beyond Web Design Trends

There is arguably no career half as dynamic as web design. So many trends come and go and some come and stick for a long time. Let us look at some web design trends that will probably stick for the next couple of years

1. Simple is good

Gone are the days of cluttering everything on the homepage of your organization website. Users do not have the time and patience to swallow everything that is thrown at them on the landing page. Futuristic websites are adapting a simpler look and feel. Less primary menu items and less clutter on the landing page is the way to go. Simple is the new good and less is now more.

2. Videos will take over web content

You can no longer avoid video content if you intend to remain on the cutting edge. Cisco has already predicted that video content will account for 69% of all of the online traffic by 2017. Click here to read more on the prediction. If you have not been taking video content seriously, you may want to start now or risk being irrelevant in your niche very soon.

3. SEO will be even more important

The size of the World Wide Web is increasing exponentially. As of 16th September 2015, there were 4.75 billion indexed web pages. Visit this site for the accurate live stats. This trend is expected to continue especially with the increased access to internet even in third world countries. With all these websites out there, it would be very easy to get lost – and that is why search engine optimization will continue to be an important facet in web design. This would explain why more SEO companies are mushrooming all over the internet.

4. InfographicsInfographics became extremely popular in 2014 and we can expect the trend to continue. Think about it- would you prefer reading this here or reading it on an infographic? A picture is always worth a thousand words and it is a good idea to get set for the unprecedented inforgraphic trend for it is here to stay. If you are still not convinced, go online and read more web design trends.

How to Find the Best Web Design Company

There is nothing convenient and good as finding the perfect web site design company that will offer you with the state of the art web designing services. This is because of the availability of so many website designing companies that claim to offer exquisitely unique services but may end up offering low quality services. However, you can click here and learn some of the basic tips to consider before choosing the best web design company that will offer you with premium high quality designing ever. You can go online and look at them but some of the basic tips include but not limited to the following:

Look at the reputation of the web designing company.

The best company should offer the best services ever. Such a company should have a good safety reputation as well as good reputation. Such a company should be registered and licensed to offer quality services at affordable charges. You can go online and look at some of the thoughts of those who have used their services before but it is always good to carry out a comprehensive inquiry.

Services offered.

A good company should have a vast experience and knowledge in web site design. Such a company should offer top notch services that meet the needs and lifestyle of its clients. It is always prudent to go for a company that emphasizes on content rather than anything else.

When these two basic factors are considered then you are definitely assured of finding a perfect company that offer services that will generate leads and give you top sales in your business. You can also go online and compare different types of web designing companies in order to land at the best web designing deals ever. Don’t be tricked just go for the best and widely known companies and you will definitely find the best companies that offer personalized and client centred services that will meet your needs and lifestyle.

Should your Business be Using Facebook Ads?

If you have a blog and want more people to read your entries, or if you run an online business and want more customers, you need to think carefully about how to target them. This must be done in a way that makes peoplethink, “I’m going to click here to read this blog” or “I’m going to visit this site because I want to check out this product”. Facebook Ads seems like a tempting option.

SEO is a great starting point for any webpage because it appears to those who are specifically looking for what you offer. These warm leads who go online searching for your keywords already have an interest in your content before they land on your page. Thereis one big downside, however: it doesn’t attempt to catch new customers who are not familiar with your product. Facebook Ads, much like magazine or TV commercials, can introduce new customers or readers to your page. You can reach millions of Facebook users you would not reach otherwise and you can control exactly what the Facebook Ad says, meaning you can tailor make them so they scream “click here”.

The downside is that when people click on a Facebook Ad, it is often an impulse rather than a deep interest in what’s being offered. It may cast a wide net and create brand awareness but how many of the people who click will buy the product you offer? Ask yourself this question: when you go online, how many advertisements do you click?

Facebook Ads can also be more expensive than SEO, costing most businesses anywhere from $25 to several hundred dollars a day so you need to think about whether reaching more people is the same as engaging more people. At the end of the day, it is only worthwhile if those clicks turn to sales.

If you are a small business that needs to control costs, it is best to stick to SEO until you can afford to try and expand your existing client base with Facebook Ads.